Bundle Chase

Bundle Chase works with a wide range of clients from very small startups to established corporations. The team is passionate about graphics, photography and web design, and Bundle Chase itself is a unique product offering amazing bundles of vectors, no-background images, logos and icons to creative professionals who would otherwise be sourcing each asset individually.

The Challenge

The brief was to build a high-resolution digital download website in WordPress that could handle a steady stream of large creative assets without falling over on download throughput or making the buying experience clumsy. WordPress in 2017 had a deep plugin ecosystem but most digital-download templates were built for ebooks and small files — not multi-gigabyte vector bundles that customers expected to download cleanly on the first try.

The modules the platform had to cover included:

• Payment Gateway integration for one-time purchases
• Coupon system for promotional pricing
• One-click signup to reduce checkout friction
• Secure digital file downloads with expiring links
• Newsletter capture and segmented mailing

Stack and Approach

The build stood on a WordPress 3.5 foundation with a small, focused set of plugins:

• Contact Form 7 for inquiries and support requests
• Easy Digital Downloads (EDD) for the storefront and licence handling
• All in One SEO for organic discovery
• Mailchimp for newsletter automation

When the Bundle Chase founder shared the requirement, we were clear about one thing — this would not be another stock template re-skin. Off-the-shelf themes solved the easy 80 percent and broke on the parts that actually mattered to a digital download business. So we developed a custom WordPress theme from the supplied PSD, giving the site a visual identity distinct from the other download marketplaces customers were comparing against.

What Projects Like This Taught Us

Bundle Chase was one of several e-commerce projects in our early portfolio that shaped how Redian later approached web platforms for CRM and ERP implementation(/services/crm-erp-implementation) clients — particularly the discipline of building exactly what the workflow needs rather than bending the business around plugin defaults. The same instinct shows up across the case studies(/case-studies) on our site today.

Readers curious about how that approach scales into larger enterprise builds can read more about Redian(/about), or reach out(/contact) to talk through a specific project.