Redian Software's Zoholics Kenya journey — highlights 2023 and 2024

Two years of Zoholics Kenya — and what we learned

Zoholics is Zoho's flagship partner and customer event. Across 2023 and 2024, we attended Zoholics Kenya as one of the most active Advanced Zoho Partners in East Africa.

What changed across the two years

• 2023 — the Kenyan CRM market was still primarily SME-led. Buyer questions were mostly about features and pricing.
• 2024 — the buyer mix shifted toward mid-market and enterprise. Questions were about multi-country rollouts, M-Pesa integration depth, and Zoho's BFSI capabilities.

The partnerships that came out of it

Zoholics Kenya isn't just a Zoho event — it's where the Kenyan technology ecosystem networks. Across the two editions, we built or deepened partnerships with KRA-integrated payment providers, M-Pesa partners, KCB Bank's developer ecosystem and the Kenya Bankers' Association tech community.

What's next

We were recognised as Zoho Key Business Contributor — Kenya 2026 at Zoho Inspire MEA in Dubai. Our Kenya practice now operates from a permanent office in Nairobi as our Africa Regional Headquarters — handling rollouts across Kenya, Tanzania, Uganda, Rwanda and beyond.

See our Zoho expertise for the full practice details.