Digital Marketing

Unleashing impactful marketing with digital marketing

The advent of web 2.0 in 2004 marked the beginning of a Read–Write–Publish era, allowing common users to actively interact with the web. It initiated the User-generated content (UGC) phase, where any form of content—videos, blogs, discussion forum posts, digital images, audio files, and other media—created by consumers or end-users became publicly available to others […]

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Business Development Tactics in a Nutshell

Business development is all about figuring out, how we should mold our words so that interactions can create opportunities for growth. It is a subset of the fields of business, commerce, and organizational theory. I believe that the awareness of the business culture is getting far beyond cold calling and get-rich-quick schemes. We are at the

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