Business Development Tactics in a Nutshell

Business development is all about figuring out, how we should mold our words so that interactions can create opportunities for growth. It is a subset of the fields of business, commerce, and organizational theory.

I believe that the awareness of the business culture is getting far beyond cold calling and get-rich-quick schemes. We are at the start of the era in which we care for each other visions and we are building connections from which we’ll all have a wide spectrum of benefits.

The vital role of the business development team is to find new strategic opportunities for the company and help the company to increase their ROI. One of the most effective ways in building a connection with the client is to prove that they are dealing with an actual person and not just a nameless, faceless corporation.

How to approach your clients:

  • Research
  • Judgement
  • Develop connection
  • Prospect
  • Presentation
  • Client engagement/ Maintain relationship

This role is challenging but also rewarding, giving the successful candidate an opportunity to really develop an interesting career in business strategy.

Business Development Tactics in a Nutshell
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Saumya Srivastava