The role of going digital in accelerating the growth of travel and hospitality industry, post pandemic.
The pace at which every industry has been transforming digitally has been totally changed, specifically post pandemic. Tourism is one of the first sectors to get digitised, starting from e-booking for flights to hotels. Every travel requirement for a tourist can now be fulfilled digitally.
For the tourism and hospitality industry, digitization plays an important role by making business more competitive and efficient by changing the way of its operations. For a travel company to survive in today’s environment it is imperative to exist over digital platforms. An indulging social media presence, a www. website, a mobile application, and an easy booking platform are crucial for a business to operate in the travel industry.
Why is it necessary to go digital for travel and hospitality business?
By choosing a digital platform, a business provides its customers 24×7, 365 days ease to book and cancel its services. By making it easier for the customers to make bookings, it rises the chances of converting a potential client to a customer.
With digital existence comes the goodwill. Nowadays, in the completely digitised world, a customer is more likely to believe a business that runs its operations online than the one to whom approaching physically is needed. Being available online increases the credibility of a business in the eyes of its stakeholders.
What a customer need is, you! Being available for your customer as and when required by them is the ultimate way to profitability. The more readily you are available the more will the customer lifetime value.
Social media boom
We live in an era where one can find youngster to old person very easily for at least on one social media platform. The best way to reach out to your target audience is by being available at the place where they spend most of their time. Thus, for a business, especially in the tourism and hospitality domain, a well engaging social media content is very critical to its success.
With every passing day, the ways of operating a business are evolving. For a business to survive in the competitive world it becomes essential to stay updated to the need of the hour. We are all well aware of the fact that with the pandemic, the industry which has suffered the most is, tourism. For companies in the tourism industry to regain their lost shares and profits in the market, they must go digital. Going digital will not only make it easier for their customers but will also increase the efficiency with which they operate.